That's according to a report from the New York Times, which dived into the current state of Apple's Worldwide Video division. The Times says that Apple currently has 12 original content projects currently in the works, most of which had been previously rumored, but also reveals Apple is aiming to launch its streaming service as early as March 2019, though it may be delayed until later that summer.
The reason for not launching until next year? It probably has more to do with development and production than technical issues. Many shows take between 8 to 12 months to shoot a whole season, and given that most original content is made available to users in one batch so they can binge-watch the whole season in one sitting, it’s likely Apple needs to wait to launch its service until the entire seasons of its original content shows can be shot.
Software and services is seen as a key growth driver for Apple in the future as smartphone life cycles potentially get longer and as the iPhone-maker looks to monetize is massive user base.
Revenues from services came in at $8.5 billion in the September quarter, growing 34 percent year-on-year.
And video could be a way to boost that further, building off the back of other subscription services like Apple Music.
Apple, the world's largest company by market capitalization, has already dabbled with original content. It acquired rights for "Carpool Karaoke," which debuted on Apple Music this year, for example.
And Chief Executive Tim Cook has also commented on original content, hinting there could be more to come.
"With our toe in the water, we are learning a lot about the original content business, and thinking about ways that we could play in that," Cook said in an earnings call in January.